May the 4th be with you

Happy Star Wars day everyone! I thought I’d take this opportunity to look at some of the most enduring quotes from Star Wars and relate them back to HAPS let’s start with my personal favourite from the little green Jedi himself “Do. Or do not. There is no try.”...
Ignore It or Just Do It?

Ignore It or Just Do It?

Go on, just do it. I always thought NIKE was cliched with it’s “Just Do It” branding. But more recently I have realised this is actually an astute tagline that captures something significant about the way humans think and operate. NIKE have summed up the biggest...